Blogs
Owned media has never been more important, playing a vital role in boosting SEO and helping companies climb the search engine rankings. Our expert writers are masters at creating expert content that meets Google’s search quality guidelines E-E-A-T and our up-to-date tools ensure topics are on-trend for your target audience.
Blogs are an important tactic for thought leadership campaigns, building a company’s reputation by allowing it to share its expertise and connect with its audience on a deeper level.
Lead your industry
We don’t just upload a blog and hope for the best. Our team can suggest a range of tactics to ensure blogs are found by the right people.
Maximise your content
We keep track of Google algorithm updates and other initiatives like SGE to ensure your website is optimised for the latest trends.
Prepare for the future
How can blogs support your business objectives?
Relevant news & views
Common questions
Our aim is to streamline blog creation and work in a way that works for you. Our preferred process is to have a 20-minute briefing call where we will interview your expert on the chosen topic to ensure we have a well-rounded viewpoint. Alternatively, we can use existing content or a written brief.
Yes. We will always be proactive and suggest possible angles for blogs. Our technology specialism and work with clients from the whole ecosystem means we keep up to date on issues affecting the industry.
We wouldn’t recommend just sending the blog as is; it might be too promotional for media outlets and many have requirements about exclusive content. What we can do though is create a longer-form article based on the blog and pitch that for placement.