Communications audit
What existing communications efforts are the most effective? What content is generating the most engagement? Is website traffic coming from social, press coverage, third-party links or search? What is your search visibility for relevant keywords your audiences are searching for? Do you know where your marketing budget is well spent? What can we learn from to inform a future PR strategy that does better? A communications audit helps you evaluate the effectiveness of existing efforts, determine the ROI of your marketing budget, and draw insights to inform a more effective future PR strategy.
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Identify underutilised communication channels and opportunities to fulfil objectives.
Unlock channel performance
Gain the competitive edge with data driven insights on your communications output.
Data-driven insights
Provide an external viewpoint to inform a review of your communications strategy.
Develop a winning communication strategy
Our work
Developing new positioning and messaging through analysis of competitors strengths and weaknesses.
Delivering a market leading reputation using competitor analysis
KenCast
How can a communications audit support your business objectives?
Common questions
Pinpoint areas for improvement and gain a competitive edge with a full audit of your communications strategy. We evaluate performance across websites, PR, social media and more to see where the spotlight is, where the missed opportunities are and how you can gain the advantage.
No. Communications audits provide a great opportunity for us to work on a project basis for you, giving you a complete review of your current communications strategy and a stand-out strategy that will complement any other marketing efforts.
Working with our experts, we can build a bespoke audit that suits your budget and goals.