SERVICES
Full-service podcast management
THE OPPORTUNITY
Launch a leading podcast, providing a go-to-resource that delivers the latest trends and tactics to leading thinkers in the B2B technology space. Each month, Proactive PR will share trends, PR strategies and marketing tactics to support the industry. The podcast will feature subject experts, leading communications professionals, and a host of other guest speakers to provide engaging conversations and practical takeaways.
THE STRATEGY
Using its own winning in-house podcast formula – Proactive PR set out by researching the market, to help create a unique podcast identity. This process involved analysing the market, developing an ideal listener profile, a podcast format and structure. Once the brand identity was complete, Proactive PR developed a recording schedule and a supporting launch campaign, which included a press release, blog, paid & organic social media content, and three podcast episodes.
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THE IMPACT
Introducing Connected Communications. The Connected Communications podcast landed in the charts in opening week. It ranked #15 in the Top Technology Podcasts Chart 2024. It also achieved a listen rate of 13.3%amalgamating over a 139 opening episode listens, 1020 Brand impressions and 33+ new podcast followers.
