Insights & Analysis
Research and analysis to inform a multi-channel strategy that is designed to make an impact.
To gain the most valuable data, we use a variety of tools to gather insight across owned, earned, shared and paid media including SEO research to reveal audience interests and intent. Our clients don't have to pay for these tools themselves.
We have a deep understanding of a range of industries and markets. We help clients understand the PR and marketing opportunities for their specific industry, no matter how niche.
We identify opportunities to enhance your reputation, increase trust and credibility in the eyes of your audiences and encourage action on your bottom-line objectives.
Research and Analysis
What channels do your key audiences pay attention to? What topics are they interested in? What queries do they google? What challenges do they face and what solutions do they need? What are the trending topics in your industry? Where can you contribute market-leading insight to the conversation?
We explore all the information available to create a strategy that truly engages your key audiences.
What existing communications efforts are the most effective? What content is generating the most engagement? Is website traffic coming from social, press coverage, third-party links or search? What is your search visibility for relevant keywords your audiences are searching for? How do you know where your marketing budget is well spent? What can we learn from to inform a future PR strategy that does better?
Finding opportunities to overtake your competitors starts with an analysis which compares your communications against theirs. We evaluate performance across media coverage, social media, website engagement, SEO visibility and more to see where the spotlight is, where the missed opportunities are and how you can gain the advantage.
We will develop a multi-channel strategy that aims to drive engagement and results on your bottom-line objectives. We'll target the right audience, with the right message, at the right time and place.
What do I gain from gathering insights?
A lot of information for one! But also extremely insightful recommendations that we can proactively deliver as part of a multi-channel communications plan. This process highlights more opportunities to engage with stakeholders and gives clients that all important competitive advantage.
Why should I consider what my competitors are doing?
If you don’t know what the competition is doing, can you truly know whether you have the winning strategy? We help clients overtake their competitors, identify missed opportunities, and find out where the spotlight is and how to get them under it.
I don't have competitors, how can I assess what the opportunities are for me?
Everyone has competition when it comes to winning attention in our noisy, digital world. Our non-profit clients or those without direct market competition can still benefit from a market analysis to assess the key opportunities to engage key stakeholders across media channels.
What results can you promise me?
While we can’t control behaviour to say, increase registrants to an event, we can certainly create more opportunities to attract website visitors to the registrant landing page. We track our digital footprint to show where clicks came from.
Get in touch
Get in touch
Using market intelligence to develop data-driven strategic communications plans
Building communications strategy based on comprehensive market insight
Each unique organic and paid content strategy is designed to engage key target audiences and meet clients goals.