The annual FTTH Conference  is Europe's leading fibre summit and this year it will be held at Excel London . Expect it to be busy. Over 3,500 visitors are expected and with 65 sponsors, 16 analyst firms/ media partners, 28 associate partners and a start up zone all competing for attention, standing out from the crowd won’t be easy – either in the venue or outside of it.   Today, it is cheaper and easier to capture video content... but producing it to a professional standard i

With great power comes great responsibility, and ethical use of AI is essential for brand trust, regulatory compliance, and long-term growth. At its core, marketing has always been about building trust with customers. The use of AI doesn’t change that, but it does raise the stakes. Every AI‑driven interaction becomes a moment of truth for a business, making responsible governance just as critical as creative execution. Therefore, for CMOs, the question is no longer whether to

Barriers to co-location could hold back data centre and satellite ground sector markets

Proactive International PR will be supporting the global satellite member organisation GSOA  to increase the audience of their highly regarded webinar programme in 2026.   Since it began in May 2020, the webinar series has attracted more than 42,000 viewers from 189 countries, underscoring its truly global reach and influence across the satellite and communications sector. By working in partnership with Proactive PR, GSOA expect to see those numbers rise even further.   “Part

AI-generated results are projected to overtake organic search traffic by 2028, sparking companies to reassess the impact of their owned and earned communications

Proactive International PR has today been officially unveiled as partner of the world’s only conference dedicated exclusively to the satellite ground segment.   Strategies in Satellite Ground Segment (SSGS) 2026 will be Proactive International PR’s first steps into event organisation , owing to years of successful experience in the satellite industry.   “We look forward to playing our part in making the third year of SSGS its best yet,” Proactive International PR CEO James

Recently, we attended the FTTH Council Europe’s ‘Future-Proof Returns: Why Fibre Remains an Essential Asset Class’ workshop for investors. A number of key insights were provided during the event, but the message was clear: the future for fibre remains bright. A change of focus One interesting takeaway was the apparent ‘rebranding’ of the fibre market. Rather than talking simply about fibre or the concept of ‘Fibre-to-the-Home (FTTH)’, the focus now appears to be on “world cla

Most tech companies aren’t building AI from scratch -they’re licensing or inheriting it. According to KPMG, half of organisations now rely on pre-built generative AI solutions, with only 12% developing their own. But as adoption rises, so do cybersecurity concerns, raising urgent questions about how well these systems are secured and who’s accountable when things go wrong.

Public relations has never been more critical for businesses seeking to build trust, strengthen reputation, and increase visibility. Muck Rack’s State of PR 2025 report highlights the latest trends, challenges, and opportunities shaping the industry. From evolving media relationships to the growing importance of data-driven strategies, these insights can help businesses sharpen their PR approach and give employees the tools to stand out.

Overview We’ve been tracking the development of Artificial Intelligence (AI) in search, from Google’s January launch of AI Overviews  to the growing role of LLM-driven platforms like ChatGPT and Perplexity. Early signs show just how disruptive this shift could be: Google has already reported a 10% increase  in Google usage for the types of queries that show AI Overviews, while Gartner predicts traditional search engine volume could drop by 25%  by 2026.   With these stats exp

Having outgrown its original home at the Business Design Centre nearly three years ago, Connected Britain 2025 is a must-attend telecoms...

Standards have long been a critical part of the telecoms ecosystem. They, along with the collaboration they bring, maximise value from current telecoms technologies and assets by fostering interoperability and driving innovation.

Explore the wealth of expertise from inside Proactive PR. In this special episode, Head of Digital PR, Conor Woodhall, speaks to our...

Modern AI workloads demand more compute, connectivity, and cooling than traditional applications, forcing data centres to evolve or risk becoming bottlenecks for innovation.

Every device you use – whether it’s your computer, laptop, mobile phone or another device – is protected by cryptographic algorithms designed to keep your data safe. But what if the algorithms we rely on today could be cracked in an instant? That’s the threat we face from quantum computers.

This blog explores the important role of standards in the smart home reaching its full potential.

Commissioned by Proactive International PR in partnership with Censuswide, the Altnet Confidence Index 2025 provides an in-depth look at the alternative broadband (altnet) sector, assessing its ability to grow, looking at where planned investment is focused and revealing the real view on consolidation in the industry.

In this episode of Connected Communications, we explore the future of search in an AI-driven world. With the recent launch of Google’s...

Proactive International PR is entering a new era under new ownership.   After a hugely successful 15 years, Founder and President Brian...