Proactive International PR has today been officially unveiled as partner of the world’s only conference dedicated exclusively to the satellite ground segment.   Strategies in Satellite Ground Segment (SSGS) 2026 will be Proactive International PR’s first steps into event organisation , owing to years of successful experience in the satellite industry.   “We look forward to playing our part in making the third year of SSGS its best yet,” Proactive International PR CEO James

Recently, we attended the FTTH Council Europe’s ‘Future-Proof Returns: Why Fibre Remains an Essential Asset Class’ workshop for investors. A number of key insights were provided during the event, but the message was clear: the future for fibre remains bright. A change of focus One interesting takeaway was the apparent ‘rebranding’ of the fibre market. Rather than talking simply about fibre or the concept of ‘Fibre-to-the-Home (FTTH)’, the focus now appears to be on “world cla

Most tech companies aren’t building AI from scratch -they’re licensing or inheriting it. According to KPMG, half of organisations now rely on pre-built generative AI solutions, with only 12% developing their own. But as adoption rises, so do cybersecurity concerns, raising urgent questions about how well these systems are secured and who’s accountable when things go wrong.

Public relations has never been more critical for businesses seeking to build trust, strengthen reputation, and increase visibility. Muck Rack’s State of PR 2025 report highlights the latest trends, challenges, and opportunities shaping the industry. From evolving media relationships to the growing importance of data-driven strategies, these insights can help businesses sharpen their PR approach and give employees the tools to stand out.

Overview We’ve been tracking the development of Artificial Intelligence (AI) in search, from Google’s January launch of AI Overviews  to...

Having outgrown its original home at the Business Design Centre nearly three years ago, Connected Britain 2025 is a must-attend telecoms...

Standards have long been a critical part of the telecoms ecosystem. They, along with the collaboration they bring, maximise value from current telecoms technologies and assets by fostering interoperability and driving innovation.

Explore the wealth of expertise from inside Proactive PR. In this special episode, Head of Digital PR, Conor Woodhall, speaks to our...

Modern AI workloads demand more compute, connectivity, and cooling than traditional applications, forcing data centres to evolve or risk becoming bottlenecks for innovation.

Every device you use – whether it’s your computer, laptop, mobile phone or another device – is protected by cryptographic algorithms designed to keep your data safe. But what if the algorithms we rely on today could be cracked in an instant? That’s the threat we face from quantum computers.

This blog explores the important role of standards in the smart home reaching its full potential.

Commissioned by Proactive International PR in partnership with Censuswide, the Altnet Confidence Index 2025 provides an in-depth look at the alternative broadband (altnet) sector, assessing its ability to grow, looking at where planned investment is focused and revealing the real view on consolidation in the industry.

In this episode of Connected Communications, we explore the future of search in an AI-driven world. With the recent launch of Google’s...

Proactive International PR is entering a new era under new ownership.   After a hugely successful 15 years, Founder and President Brian...

Proactive International PR has enhanced its employee advocacy offering with a new “Executive Profiling Plus” package, helping clients...

Discover what employee advocacy is and why it's a game-changer for brands. Learn how it boosts awareness, builds thought leadership, and attracts top talent.

Proactive PR reaches highest ever ranking in tech PR league table

In this episode of Connected Communications , we explore how sustainability is shaping the world of PR. With growing pressure on...

Since Proactive International PR was founded and we started our mission to support the transformative work of our technology and telecoms clients, we’ve witnessed some of the most impactful trends and milestones. From smart homes to satellite and the transition from 4 to 5 and now towards 6G, here are some of the biggest developments that have impacted consumers, end-users and society.

As we mark 15 years of delivering connected communications for the B2B tech community, we asked our team to share their highlights.

Proactive International PR is today marking 15 years of delivering connected communications for the B2B tech industry.

In this episode brought to you in partnership with Satellite Evolution , we’re in Washington, DC, for Satellite 2025. You will hear...

From AI and drones to robots and the journey to ubiquitous 5G, Agency Director James Page takes us on a tour of Mobile World Congress...

Specifications and standards may not be the mobile industry’s flashiest topic – especially when up against conversations about 5/6G, AI,...