New GEO service ‘OSCAR’ will help clients drive discoverability in AI

Ensuring it’s clients maximise the benefit of Large Language Models (LLMs) as a B2B marketing channel has driven Proactive International PR to launch a new service today.

To ensure your company is discoverable and recommendable in responses from AI platforms like ChatGPT and Google’s AI Overviews, we’ve developed the Optimisation Strategy for Citations and AI Relevance (OSCAR) service, which can help organisations to understand their current visibility within AI and LLM models, and assess how these engines are describing your brand, products and competitors.

“It’s clear that generative engine optimisation will play a leading role in how companies are discovered this year and beyond,” said Conor Woodhall, Head of Digital PR at Proactive International PR. “This new service represents a fundamental shift in the communications landscape and ensures our clients are strategically positioned for visibility across AI platforms.”

As AI-powered search experiences become increasingly important in the world of PR and marketing, companies face new challenges to maintain visibility and reach their target audience. The new service provides clients with detailed insights into their AI visibility, identifies gaps and opportunities, and delivers a strategic roadmap for improving their presence in AI-generated responses. Learn more about how AI is reshaping PR discovery here. 

For more information about Proactive International PR's GEO service, contact us at hello@proactive-pr.com