GEO content
We help businesses understand their AI visibility and how Large Language Models (LLMs) are describing their brand, products, and competitors through our OSCAR service.
Our digital experts will analyse your company's presence across LLMs and identify how your content is being surfaced, summarised and cited.
How can GEO support your business objectives?
Optimisation Strategy for Citations and AI Relevance (OSCAR)
OSCAR helps businesses understand their AI visibility, identify gaps and opportunities, and our experts deliver a strategic roadmap to improve your presence in AI-generated responses.
GEO Services
Relevant news & views
Common questions
We define GEO as the practice of optimising content to be discovered, cited and recommended by systems like ChatGPT, Claude, Perplexity and Google’s AI overviews. It’s the focus on making content easily discoverable and citable by LLMs through structured information, authoritive sourcing, and clear formatting designed for AI to reference.
We see this as different from traditional SEO as that focuses specifically on ranking in search engine results pages only. A good GEO strategy accommodates this, but is designed to ensure content will surface on AI models as they answer questions, generate summaries, or provide business recommendations. Basically, SEO is designed to prioritise keywords and backlinks, whereas GEO aims to focus on conversational relevance and trust signals.
OSCAR audit provides valuable insights into your company’s current performance, identifying key areas for improvement. By analysing factors such as content quality, AI relevance, backlink profile, and trust signals, we develop tailored GEO strategies to optimise your online visibility and drive measurable results.
Improve AI visibility
Increase visibility in ChatGPT, Gemini & other LLM's.
Boost GEO performance
Grow mentions for your brand and boost your GEO performance.
Outrank competition
Tap into prompts and outperform your competition.