Press releases
Our coverage record speaks for itself. We are experts at taking information from clients, turning it into ‘news’ and pitching it to the media. We work with you to create stories that are exciting, relevant and appealing, while reflecting key messages and core values, to drive results.
We focus on achieving coverage in the publications that matter most.
Top tier results
We pride ourselves on our sense of newsworthiness and will work with you to ensure a story has what it takes to land.
Expert consultancy
Our relationships with journalists and editors mean they trust us to provide compelling stories. We bridge the gap between you and the media.
Trusted source
Our work
When a new cybersecurity solution needed to launch in multiple global markets across the satellite, maritime, energy and offshore sectors, we took a targeted approach to media outreach to secure coverage in various titles on an international level.
Unleashing global, cross-industry cybersecurity coverage for Speedcast
Speedcast
We leveraged our press contacts to ‘re-introduce’ River Advisors to the industry, ensuring its new branding was immediately recognisable.
Repositioning
River Advisers
River Advisers
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Attendance at the Policy and Regulation increased following the distribution of media invitations. Press release pitching resulted in 64 pieces of coverage from 17 countries, spanning industry, national, and financial publications. This spread of coverage helped the FTTH Council Europe achieve its primary goals, positioning the Copper Switch-Off Tracker to its target audience through traditional and digital media.
Positioning the FTTH Council Europe’s Copper Switch-Off Tracker for maximum impact
FTTH Council Europe
How can press releases support your business objectives?
Relevant news & views
Common questions
We can provide this service if needed but our standard approach is to take the time to identify the most relevant journalists for your story and talk to them to find out what they need to publish it. This results in higher quality coverage that reaches your target audience.
Our aim in creating the news release is to take as much of the work on as possible. We will outline what information we need from you to get started and then handle any follow-up questions via a short briefing call with the relevant expert. From there, our team of writers will be able to share a first draft for review.
Yes. We will always be proactive and suggest possible angles for news releases if we identify potential stories during our regular syncs. In addition, if you are finding it difficult to draw out stories from your organisation, we can implement a comprehensive newsgathering programme.
Yes. We are often asked to get involved with this and have experience of multi-layer approval processes involving various stakeholders through our experience of working with membership organisations.