· Media relations
A targeted approach to media outreach was needed to secure coverage in various industry media titles on an international level.
Working closely with Speedcast’s marketing plan, we tailored a core corporate announcement into individual stories relating to each industry. Proactive PR also developed thought leadership content to position Speedcast’s experts at the centre of conversation around security-related issues.
A video interview was created to explore the solution in more detail and profile a Speedcast expert, while providing multimedia content for the media and Speedcast’s social media channels.
Working with our contacts across key industry media titles, we secured international coverage in 115 media publications including Digital Ship, Global Security Mag, Satellite Evolution Group and Platform Oil & Gas. Feature articles were also secured with numerous Maritime and Energy industry publications.