CEO

James has over 26 years’ experience in PR and digital communications, working in both in-house and agency roles. During that time he has been lucky to work with B2B clients large and small in all parts of the world - from Seattle to Washington, London to Moscow, Istanbul to Riyadh and many parts in between. He has worked across a variety of B2B vertical sectors including transport, finance, utilities, defence and, of course, tech.

He remains as passionate as ever about helping clients to develop and execute strategic communications campaigns that deliver real and lasting value. As CEO, he is committed to ensuring all clients receive a fantastic ‘proactive’ service and to making sure Proactive International PR continues to be a great place to work.

Chief Financial Officer (CFO)

As CFO of Proactive International PR Ltd, James brings over 15 years of experience in finance, including time spent working with international banks and publishing companies focusing on the satellite sector.

He plays a key role in shaping the company’s financial direction, overseeing budgeting, forecasting, and day-to-day financial operations.

Multimedia Solutions Director

Bringing 17 years’ experience to the Proactive video team, Simon has filmed and edited for a multitude of clients all over the world. From product demonstrations and animations to punchy interviews and in-depth case studies, Simon can film it all – and when he isn’t behind the camera, he can be called on for help with any tech-related problem. Outside of Proactive PR, Simon is a family man with two children and a keen golfer.

Chief Marketing and Strategy Officer (CMSO)

Jayne trained and worked as a journalist before discovering the fascinating world of B2B tech PR. Her 11-plus years' PR experience spans a wide breadth of clients, from global standards bodies to satellite start-ups.

Jayne is responsible for executing strategic initiatives, ensuring operational excellence and driving market leadership. She is committed to outstanding client delivery and operating at the forefront of PR and digital marketing.

Head of Digital PR

With an honour’s degree in Advertising and Marketing and over 8+ years of industry experience in social media and events marketing, Conor is our gatekeeper and guru for all thing’s social media! 

When he’s not strategising with clients about their online social presence or building out marketing campaigns, Conor is looking out for new and exciting ways for clients to get seen. You can catch him in the office next to the cafetière. 

Satcoms Expert and Writer

Elisabeth’s entire career has been focused on commercial satellites, telecommunications and broadcasting. In the last ten years she has used her extensive background and knowledge to write about these industries for her clients, regularly writing articles, tech and market briefs for Satellite Executive Briefing and research reports for the World Teleport Association. For other industry clients she ghost-writes press releases, speeches, articles, blogs, white papers and web-copy.