No more Google Display ads? The changes coming to Google Ads as they start transitioning to Demand Gen
- Conor Woodhall
- 6 hours ago
- 2 min read
Google now allows advertisers to start migrating their Display ads to the newer Demand Gen format ahead of the 2027 move. Soon, Display ads will no longer be available, and for advertisers, the migration is happening whether you’re ready or not. The question is: are you getting ahead of the curve now or will you be playing catch up?
What is Demand Gen?
Demand Gen campaigns are designed to drive engagement and action across YouTube (including Shorts), Discover, Gmail, Maps, and the Google Display Network, replacing the previous display ad format.
What are the benefits of Demand Gen?
The move to Demand Gen offers advertisers a more unified environment to help them keep pace with evolving consumer behaviour.
For advertisers, this means you can now reach more people through the wider Google Display Network, including Discover and Maps. Google is also delivering better creative options, as well as new AI tools and improved reporting, within a single, AI-powered campaign environment.
According to Google, these capabilities are already having a positive impact. For example, the advertisers who have already added the Google Display Network to their Demand Gen campaigns are already seeing a 9.5% increase in ROI.
When should I use Demand Gen?
There are a number of different ad formats which are best to use depending on your campaign. The right one depends on what you want from your campaign. The comparison table we’ve developed helps you start thinking about the best fit for your campaign and whether Demand Gen aligns with your objectives.
Getting started
Google’s latest Demand Gen update gives you more control over where your campaigns show up and how your creative looks. With these new options, it’s still important to build the right campaign for your business.
Proactive PR has over 8 years of experience helping companies with paid digital campaigns. We handle everything from campaign strategy and audience targeting to creative development, optimisation, and reporting. Our team helps businesses choose the right channels and turn their paid media budgets into real results.
Explore some of our latest case studies: https://www.proactivepr.com/paidcampaigns
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