Connected Britain 2026: Four ways companies can boost visibility

Next month, we return to the ExCeL Centre for Connected Britain 2026. Our team will be on-site, capturing video content for clients and exhibitors as an official video provider. You can also speak with the team at our booth 30.

With so much happening across the event, we’ve put together a list of ways your company can cut through the noise and stand out.

1. Make your own news

When it comes to press releases, it's not only product launches, new deployments, or business developments that capture an editor’s attention. Events are an excellent opportunity to generate media coverage through thought leadership.

Perhaps you’re speaking at Connected Britain or have a unique vision for the market? Alternatively, consider commissioning a survey or research that offers fresh insights into a key industry topic.

Creating compelling content on these topics can boost your profile during the event and spark requests for more in-depth editorials, keeping you in the spotlight well after the event concludes. 

2. Prioritise video

LinkedIn posts featuring video drive five times the amount of engagement compared to a text only post. When it comes to events, the scope for video content is vast. Short teaser videos can provide product previews to drive traffic to your booth, a booth showcase or highlights reel maximises your reach, while interviewing customers and executives gives your target audience real insights and valuable testimonials.

To make the most of the time and money you’ve already invested in sponsoring, exhibiting at or just visiting this year's Connected Britain, why not take advantage of Proactive PR’s professional video services on-site. There are three packages to choose from, and all can be tailored to fit your specific needs. Please email hello@proactive-pr.com  to find out more.

Connected Britain 2026 Filming Packages.pdf

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3. Go big on LinkedIn – organic and paid, personal and company

LinkedIn still remains one of the most effective ways to put your company in front of the people who matter, whether you’re posting organically or investing in sponsored content.

As well as taking time to create a content schedule to promote your presence at Connected Britain, we recommend a comprehensive paid strategy and a clear employee brief to also get your team attending posting about the event.

4. Optimise for Ai-driven answers

Large Language Models (LLMs) are becoming a driving force in how people discover and evaluate brands, with research indicating that 66% of senior UK B2B decision-makers now use tools like ChatGPT, Co-Pilot and Perplexity to find and assess new suppliers before even speaking to them.

With AI platforms becoming increasingly popular as they deliver direct answers without users needing to click through to websites. It’s crucial to ensure that your content is optimised so that your brand is the one cited and your company’s expertise is magnified. This is particularly important for key events when visitors may be searching for key words and phrases related to your products and services.

The first step is to review where your business currently ranks for key terms, before building out a content plan designed to secure top placement in AI Overviews. A programme you need in place long after the event doors close.

Want to boost your brand’s presence at Connected Britain 2026 or beyond? Our team can help with content, PR, video, and everything in between. Drop us an email at: hello@proactive-pr.com