Events are a crucial part of any business's communication strategy, and with so much invested in their success, it is essential to have a digital plan that aligns with your targets. Why is digital marketing important for events?
Digital marketing has become one of the most important ways to inform and influence your audience before, during and after an event. It is now estimated that 60% of marketing will be digital by the end of 2024. As competition continues to rise, creating impactful digital marketing campaigns to support your events is essential. Why is starting early and building a strong digital presence so important?
Whether its media outreach or digital campaigns, don’t rely on a single piece of content released just a week before the event to generate interest or drive attendance. Instead, develop a digital strategy aligned with your goals. Starting early can mean the difference between success and failure. Get creative with your social media posts, invest in sponsored campaigns, create engaging video content, and, most importantly, plan a multimedia PR and marketing campaign with enough time to succeed and influence your target audience. 2025 events: Now’s the time to start
With plans well underway for the 2025 events calendar, including MWC, SATELLITE, FTTH Conference, and more. Proactive International PR has developed two comprehensive packages of support to drive return on investment at events. The packages have been designed to help companies hosting or attending events and bring together a range of digital services that will raise awareness and generate new leads.
Introducing our latest service packages
Our approach offers marketers streamlined, all-in-one packages to enhance event impact. Each package incorporates our latest digital services to create highly impactful campaigns.
Event promotion package
Hosting your own event? Our event promotion package highlights the digital services designed to help clients boost brand awareness and drive the success of their own events. From webinars to conferences, we create impactful experiences that resonate with their audiences and maximise event success.
Event spotlight package
Attending an event? We will work with you to identify and target the most relevant businesses and job titles with a bespoke digital campaign to highlight your event attendance. Perfect for companies looking to exhibit or attend events in 2025.
If you’d like to get in touch with us to talk about our event packages, and how we can help you make an impact, book a meeting with our Marketing Director Jade Hush.
Comments