Strategy
At Proactive PR, strategy underpins everything we do. We take time to understand your business goals and target audience so we can create campaigns with optimum relevance for maximum impact.
We pride ourselves on our PR and marketing expertise. We won’t just say yes to something because you have asked us. If we think there is a better way, we will suggest it and deliver it.
Continuous consultancy
Throughout any PR programme, we will talk to you about your goals and objectives and align our PR work alongside these.
Alignment of objectives
Getting to know your audience is key to the success of any PR campaign. We ensure everything we do is tailored to our clients’ customers and prospects – from knowing what titles they read to getting your content directly to them on digital platforms.
Targeted approach
How can a comprehensive PR strategy support your business objectives?
Common questions
When evaluating PR, it is vital that clear objectives are set at the start. During a PR campaign, we also assess:
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Quantitative and qualitative coverage reporting
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Key messages, share of voice and reach
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Levels of interaction and engagement (where relevant)
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Website analytics
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SEO-related metrics
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