Proactive International PR today debuts Connected Communications – a new podcast that is poised to become a go-to resource for professionals in the B2B tech sector.
Sharing industry trends, PR strategies and marketing tactics, Connected Communications will feature industry experts, leading communications professionals, and a host of other guest speakers to provide engaging conversations and practical takeaways. Additionally, special event episodes will offer insights and analysis on key developments from global industry exhibitions.
Proactive PR CEO Jayne Brooks said: "In a fast-paced, competitive industry like B2B tech, staying on top of trends and understanding the latest PR and marketing tactics to cut through the noise is crucial for success. Our client base, which spans the whole B2B tech ecosystem, means we are ideally positioned to launch a platform that gives valuable insights and strategies to help share knowledge and drive tangible results for our audience.”
The first Connected Communications podcast features Jade Hush, Marketing Director at Proactive PR and Conor Woodhall, Digital PR Manager, as they cover how brands can prepare for the implementation of Google SGE.
A second episode is also already live, discussing the key highlights of the latest FTTH Conference in Berlin.
Available on Spotify and Apple Podcasts, the podcast is live now: