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Connected communications B2B tech PR AI-ready visibility

Insight-level storytelling for brands building what comes next.

We make complex technology companies visible, credible and influential — blending specialist PR, editorial craft and data intelligence to help your brand be found, trusted and chosen across media, search and AI.

Talk to Proactive → Check your AI visibility
Campaign engine
Discover → Create → Deliver
◎
01 Discover Audience, market, competitor, sentiment and search intelligence.
02 Create Narrative refinement, editorial positioning, design and multimedia.
03 Deliver Media relations, social, events, community and digital visibility.
Telecommunications Connectivity Satellite Transportation Standards Finance Technology Industrial transformation
17 - countries reached - FTTH Council Europe, 64 pieces of coverage
104,418- impressions -GLEIF podcast campaign
1,000%- increase in comments -FTTH Council Europe event campaign
9.2%- engagement rate -River Advisers rebrand campaign
Meet OSCAR

Do you know what AI says about your company?

OSCAR is Proactive's AI visibility intelligence service. It shows where your brand appears across ChatGPT, Google AI Overviews and Perplexity, how you compare with competitors and what will improve your chances of being surfaced, cited and recommended.

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Our proactive process

Insight becomes impact when every channel works together.

We ground every campaign in research, market understanding and planning, then turn that foundation into creative storytelling and targeted amplification across media, social, LLMs and digital channels.

01

Discover

We map the audience, market, competitors, sentiment and search landscape before a campaign begins.

  • Audience research
  • Messaging audit
  • Competitor analysis
  • SEO/GEO benchmarking
02

Create

We refine the narrative, sharpen editorial positioning and produce campaign assets that make complex stories land.

  • Campaign concepts
  • Copywriting
  • Design
  • Multimedia production
03

Deliver

We amplify through media, social, events, LLM-aware content and digital channels to build durable visibility.

  • Media relations
  • Targeted distribution
  • Community management
  • Digital visibility
What we do

Communications that count.

A full-service tech PR and digital consultancy agency with deep sector expertise, strong media relationships, multimedia capability and proven presence at major industry events.

◎

Public Relations

Media relations, awards, case studies, events, analyst relations and editorial that build authority where it matters.

↗

Digital Marketing

Content, organic social, paid search and social, podcasts, webinars and video campaigns built to convert attention into demand.

▥

Strategy & Analysis

Competitor analysis, sentiment tracking, communications audits, SEO/GEO benchmarking and reporting that turn insight into action.

✦

AI-ready Visibility

Narrative, structure and content optimisation so your organisation is accurately surfaced across search, LLMs and GEO-specific queries.

Service capability
Press releases Media relations Analyst relations Award opportunities Crisis management Events Media training Technical writing Content marketing Thought leadership Speaker opportunities Industry commenting Video production Podcasts Webinars Organic social media Digital PR SEO/GEO optimisation Digital ads PR strategy and measurement SoV analysis Forensic reporting Communications audits Messaging analysis
Why Proactive?

Built for stories that need expertise, credibility and momentum.

We combine the instincts of experienced editors, the market knowledge of specialist consultants and the measurement discipline needed to prove communications are moving the right audiences.

01

Editorial craft

We turn complex technical ideas into clear, compelling stories that journalists, analysts, customers and stakeholders can understand, trust and act on.

02

Sector intelligence

Our work is grounded in deep knowledge of telecoms, connectivity, satellite, standards, finance and the infrastructure behind digital transformation.

03

Commercial impact

We connect PR, content, social, search and digital visibility so communications do more than create noise — they build authority, demand and measurable momentum.

Sector experience

Trusted across critical technology markets.

Our work supports organisations operating across the networks, infrastructure, platforms, standards and financial systems that underpin modern connectivity and digital progress.

Telecommunications & Connectivity

Satellite

Transportation

Standards

Finance

Proof of impact

Coverage, engagement, authority and commercial momentum.

FTTH Council Europe

Achieving global coverage

Case study
64 pieces of coverage
17 countries reached
Increased conference attendance

A pan-European campaign promoted the copper-network switch-off report, combining embargoed launch activity with tailored country-level media pitches.

FTTH Council Europe

Instant audience engagement

Case study
566.7% increase in reposts
19 videos created
1000% increase in comments

Real-time filming, editing and social distribution kept the Council and sponsors at the centre of the event conversation from the conference floor.

GLEIF

Boosting podcast reach

Case study
104,418 impressions
2,010 clicks
1.92% CTR

Short, engaging video clips from podcast episodes created social-first routes into deeper content and increased audience action.

TCG

Profiling industry leaders

Case study
16.1% increase in followers
21,329 content impressions
10,227 members reached

A streamlined executive-profile workflow helped position Thorsten Stremlau as a thought leader, combining ghost-posted LinkedIn content with aligned speaking opportunities at key industry events.

River Advisers

Launching revamped messaging

Case study
4,243 impressions
9.2% engagement rate
5.4% average CTR

New messaging, refreshed social channels and targeted paid amplification helped launch a rebrand with clarity and commercial focus.

neXat

Making a new direction clear

Case study
Competitive positioning review
4 core messaging pillars
New corporate narrative

Competitor research and an internal Q&A helped neXat articulate its evolving satcom proposition. A new messaging framework, brand voice and communications toolkit gave the team a clearer foundation for conversations with customers and partners.

James Page, CEO of Proactive International PR
We have a fantastic team who combine unrivalled levels of knowledge with a truly global outlook and a deep passion for delivering great results.
James Page, CEO
Client voices

Trusted by organisations shaping critical industries.

“Their team brings a clear, organised approach to every engagement, making it easy for us to translate complex technical topics into messages that resonate.”

Michele Nardi Marketing Communications Manager, FTTH Council Europe

“We were beyond pleased with this campaign’s results, which significantly exceeded our internal KPIs. The service and expertise provided were exceptional throughout.”

Abdelrahman Cherab Senior Communications & Digital Media Manager, GLEIF

“They aren’t just our PR agency; they are an intrinsic part of our whole communications and marketing function.”

Craig Thomas President, Broadband Forum
Expert-led

A senior team for complex markets.

Our experience is with innovators and technical leaders operating at the forefront of telecoms, technology and industrial transformation.

James Page, CEO

James Page

CEO

James has over 26 years’ experience in PR and digital communications, working in both in-house and agency roles. During that time he has worked with B2B clients large and small across the world, from Seattle to Washington, London to Moscow, Istanbul to Riyadh and many places in between.

He has worked across B2B vertical sectors including transport, finance, utilities, defence and tech. As CEO, he is committed to ensuring clients receive a fantastic proactive service and to making Proactive International PR a great place to work.

James Shortland, Chief Financial Officer

James Shortland

Chief Financial Officer

As CFO of Proactive International PR, James brings over 15 years of experience in finance, including time spent working with international banks and publishing companies focusing on the satellite sector.

He plays a key role in shaping the company’s financial direction, overseeing budgeting, forecasting and day-to-day financial operations.

Simon Shortland, Head of AI

Simon Shortland

Head of AI

Bringing 17 years’ experience to the Proactive video team, Simon has filmed and edited for clients all over the world. From product demonstrations and animations to interviews and in-depth case studies, Simon can film it all.

When he isn’t behind the camera, he can be called on for help with any tech-related problem. Outside Proactive PR, Simon is a family man with two children and a keen golfer.

Conor Woodhall, Head of Digital PR

Conor Woodhall

Head of Digital PR

With an honours degree in Advertising and Marketing and more than eight years of industry experience in social media and events marketing, Conor is Proactive’s gatekeeper and guru for all things social media.

When he’s not strategising with clients about their online social presence or building marketing campaigns, Conor is looking for new and exciting ways for clients to get seen.

Callum Dunnington, Account Director

Callum Dunnington

Account Director

Callum started at the agency four years ago as a PR Consultant and has since worked his way up into his current role. He has partnered with clients across cybersecurity, satellite, telecoms and automotive sectors.

He helps turn complex ideas into clear, effective campaigns and holds a BA in English and Creative Writing from Liverpool John Moores University.

Will Rayment, Senior PR Consultant

Will Rayment

Senior PR Consultant

Josh Addison, Senior PR Consultant

Josh Addison

Senior PR Consultant

Nara Santos, PR Consultant

Nara Santos

PR Consultant

George Williams, PR Consultant

George Williams

PR Consultant

Podcast

Listen to our latest thinking.

Explore Proactive’s podcast for insight-led conversations on communications, digital visibility, PR strategy and the sectors shaping modern connectivity.

Open on Spotify
Choose your next step

Ready to become more visible, credible and impossible to ignore?

Whether you need a connected communications partner or a clear view of your AI visibility, there is a simple place to start.

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By submitting this form, you agree that Proactive International PR may contact you about your enquiry. Your details will only be used to respond to your message and manage related communications.

neXat · Case study

Rebuilding the narrative to stand out from the competition: How Proactive PR helped neXat develop a new messaging framework

Satcom management platform provider neXat was in the midst of a strategic shift, moving to a business model that focused more tightly on their core product offering. The problem? Its existing website copy and earned media still reflected its previous, broader proposition. With existing and new customers seeing messaging that no longer reflected the business proposition, neXat needed new messaging that clearly communicated its new direction.

Services

The opportunity

As competition increases across the technology and telecommunications landscapes, it has become increasingly important for companies to understand and make clear what truly sets them apart. Following discussions and meetings with the team from Proactive International PR, neXat recognised that, to stand out, its new messaging needed to clearly communicate its strengths and resonate more effectively with the audiences it serves.

Although neXat already had a strong technical offering, it lacked a clear understanding of how its new competitors positioned themselves, where differentiation opportunities existed, and how its own communications could better resonate with customers. To address this, neXat worked with Proactive PR to conduct a comprehensive review of its market positioning and redevelop its messaging framework.

The strategy

The messaging review was divided into three phases.

In phase one, Proactive PR carried out an extensive analysis of neXat’s competitive landscape, assessing how key competitors positioned their brands across websites, messaging, and communications. We also reviewed neXat’s existing messaging, identifying opportunities to better articulate its unique value proposition, simplify technical language and improve communication consistency across channels. Proactive PR also conducted an internal Q&A to assess how neXat employees understood the company.

Phase two was the creation of a new corporate narrative for neXat. Building on the conclusions drawn from the competitor analysis and internal Q&A, Proactive PR structured a core messaging framework based on four messaging pillars. This included a mission statement, corporate values, core values, a brand personality, a brand voice, a brand positioning statement, and a value proposition.

This framework then served as the foundation for phase three which consisted of the creation of external communications materials for neXat. This included new taglines, an elevator pitch, boilerplate, key benefits checklist and an “about us” page.

The impact

This review created a new strategic blueprint for neXat’s communications, giving the team clear direction for future messaging, content creation and PR activity. By identifying competitor strengths, weaknesses, opportunities and threats, neXat was able to develop a more distinctive voice and understand where its true market differentiation lies.

“One of the biggest challenges when your business evolves is making sure people understand what it’s become, rather than what it used to be. Working with Proactive on this review helped us express the vision we’ve been building and gave us the confidence that we are telling the right story. Their analysis and market insights have helped to produce messaging that feels authentic to who we are today as a company, and has provided a stronger foundation for future conversations with customers, partners and the wider satcom industry.”

Caroline De Vos, CCO at neXat
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FTTH Council Europe · Case study

Positioning the FTTH Council Europe’s Copper Switch-Off Tracker for maximum impact

The FTTH Council Europe is an industry organisation dedicated to accelerating the adoption of fibre-optic broadband networks across Europe. It advocates for widespread fibre deployment, providing research, policy recommendations, and networking opportunities for telecom operators, technology providers, regulators, and policymakers. A key pillar of the FTTH Council Europe’s mission is to encourage the switch-off of legacy copper networks so that fibre can be adopted. The copper switch-off will ensure faster, more reliable and future-proof connectivity in line with the EU’s Digital Decade targets.

Services

The opportunity

Proactive International PR was tasked with strategizing a full PR and marketing campaign for the launch of the FTTH Council’s Copper Switch-Off Tracker, launched at its Policy and Regulation event in Brussels. We were given two goals: increase attendance at the Policy and Regulation event and gain optimal coverage of the Tracker launch. The report, produced by Cullen International, provided a comprehensive breakdown of the progress that 27 EU member states (and the United Kingdom) have made in switching off their legacy copper-networks.

The strategy

The first step was to tease the launch of the Tracker and bump up attendance at the Policy and Regulation event. This was targeted at Brussels-based media – key targets of the FTTH Council Europe – who received an embargoed press release, as well as a full report and one-pager summary.

Soon after the Tracker’s launch at the event, Proactive PR sent personalised pitches to wider journalists across Europe, targeting pitches to focus on their nation’s position in the Tracker. By including a competitive element in pitching, its launch sparked widespread interest across the continent, and beyond.

The second round of pitching efforts pivoted slightly, still focusing on the launch of the tracker, but instead including a focus on the Tracker’s dedicated focus at the upcoming FTTH Conference, creating wider anticipation for not only the Copper Switch-Off Tracker, but so too the event.

The impact

Attendance at the Policy and Regulation increased following the distribution of media invitations. Press release pitching resulted in 64 pieces of coverage from 17 countries, spanning industry, national, and financial publications. This spread of coverage helped the FTTH Council Europe achieve its primary goals, positioning the Copper Switch-Off Tracker to its target audience through traditional and digital media.

The Council reinforced its existing presence as the leading body for progressing sustainable and modern networking policy, as well as expanding into perhaps unchartered territory, with national publications in Austria, Poland and Hungary covering the news. This helped establish new journalist relationships, potentially bringing further coverage of FTTH Council Europe news in the future.

Feature article opportunities, interview and briefing requests, media partnership enquiries, increased event interest, and even a Connected Communications podcast episode all also contributed to an extremely effective PR and marketing campaign.

“The Copper Switch-Off Tracker has been in the pipeline for a long-time here at the FTTH Council Europe. When the time came to eventually launching the Tracker, we were really impressed with Proactive PR’s initiative in aligning a clear strategy with our key messaging goals and aims. From start to finish, the campaign was a huge success, and this will only help fortify our position in Europe’s key policy dialogues going forward.”

Michele Nardi, Marketing and Communications Manager at FTTH Council Europe
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FTTH Council Europe · Case study

Instant audience engagement

Social media is all about spontaneity and instantaneous engagement. This is never more true than at events, where being part of the audience, joining in the conversation and sharing your experience in a visual way is vital. Event organisers have a critical role to play in creating and maintaining a buzz around their events and can advance their aims in a number of ways, with video being one of the most important.

While there has always been value in creating longer form video and distributing the content in the days after an event, sometimes there is a time-sensitivity to the footage which means it would create more impact to distribute it while the event is still taking place – helping to drive up engagement there and then.

Services

The opportunity

For its annual European full-fibre industry conference, the FTTH Council Europe wanted to create a range of video content which could be recorded, edited and posted on its social media channels immediately to generate and participate in discussions taking place both in and outside of the conference hall.

The strategy

Proactive PR took a videographer and producer, as well as a presenter, to the FTTH Conference in Berlin to create a range of different types of video content for the FTTH Council Europe. As in previous years, we recorded in-depth interviews with some of the keynote speakers from the event, meeting them as they finished their presentations and chatting to them in our specially constructed studio backstage.

We augmented this longer-form content with a range of short pieces recorded on a phone camera using a handheld gimbal to ensure image quality and stability. For example, to set the agenda for the day ahead, each morning we recorded a piece to camera within the conference halls where we laid out the key issues being discussed that day and directed delegates to talks or events happening that day. See an example here. As with all the short-form videos recorded, these could be edited on the spot and uploaded to social media channels in minutes, keeping the content contemporary and enabling the FTTH Council to steer the conversation happening both inside and outside of the event.

To provide an extra impetus to the council’s first ever Innovation awards we recorded quick interviews with the shortlisted companies at the start of the event. These firms could explain why they thought they should win, and those videos were uploaded quickly and released across the day before the award ceremony to maintain interest. B-roll footage of the winners receiving their awards was then cut instantly into interviews which were carried out in the exhibition hall with representatives from the winning firm. An example of this type of video can be found here. This type of content is a hugely cost-effective way of multiplying engagement with the event as each shortlisted firm or winner is then able to repost the FTTH Council video to their own followers using the hashtags already seeded.

With Proactive PR also being able to undertake posting on behalf of the client, we could supply a complete service from content creation, video editing to posting all within minutes.

The impact

Our strategy brought effective, engaging and immediate communication with delegates at the conference and with those monitoring the event from outside.

The FTTH Council set up a screen within one of the main breakout and meeting areas in the conference centre which broadcast the latest social media posts about the event. This content was clearly seen by many delegates who gathered to watch the content.

Our work also contributed to a hugely successful week for the FTTH Council Europe on social media. During the live days of the event, reposts rose by 566.7%, reactions by 527.6%, and comments were up by a huge 1,000% on the previous week.

“Using a mix of short and long form video content helped us to engage with our audience in a dynamic and impactful way. The real-time video production and immediate social media posting not only enhanced the buzz around our event but also significantly amplified our online presence. The results speak for themselves. This is thanks to Proactive PR’s industry and digital expertise combined with its seamless integration with our team and operations, ensuring everything was delivered successfully.”

Michele Nardi, Marketing & Communications Manager, FTTH Council Europe

Read about our multimedia and digital marketing packages for exhibitors and sponsors at FTTH Conference 2025.

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GLEIF · Case study

Boosting Global Legal Entity Identifier Foundation’s podcast reach with video shorts

Established by the Financial Stability Board in June 2014, Global Legal Entity Identifier Foundation (GLEIF) is a not-for-profit organization created to support the implementation and use of the Legal Entity Identifier (LEI) and its digital counterpart the verifiable LEI (vLEI).

GLEIF’s mission is to manage a network of global partners to provide trusted services and open, reliable data for unique legal entity identification worldwide.

Services

The opportunity

Following the launch of GLEIF’s new podcast, we rolled out a LinkedIn campaign that used short-form video clips to spark interest and drive engagement through clicks. Within one month, the paid strategy achieved a 7.35% video completion rate and a 1.92% click-through rate (CTR) to the podcast page.

The strategy

To reach GLEIF’s target audience, we built a strategy around short, engaging video clips. These bite-sized segments, drawn from the full podcast episodes, were designed to generate interest and drive viewers/listeners to the full conversation on GLEIF’s podcast channels.

The impact

In just one month, the campaign generated over 104,418 impressions and drove 2,010 clicks to the podcast page from key target segments. With a 1.92% CTR, the campaign outperformed typical B2B benchmarks, underscoring the strength of its creative and message.

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Trusted Computing Group · Case study

Enhancing thought leadership with LinkedIn executive profiling

The Trusted Computing Group (TCG) is a leading international standards body committed to enabling secure computing through open standards and specifications. With its member-driven work groups, TCG has helped embed trust into more than one billion devices across key global sectors.

Since taking on the role of Marketing Chair, Thorsten Stremlau has played a pivotal part in advancing TCG’s mission, not only through his contributions to the development of global standards but also through his representation of TCG across global forums and industry events.

Services

The opportunity

TCG was looking to strengthen the reach of its LinkedIn company page and raise awareness across the broader security landscape by building the personal brand of Thorsten Stremlau through a consistent content creation schedule.

Through LinkedIn executive profile management and aligning with core TCG goals and communication strategy, Stremlau’s LinkedIn account could be leveraged to provide a unique angle on trending news developments, promote event attendance, and build awareness of TCG activities. This approach would not only help position him as a thought leader but also raise the company profile of TCG.

The strategy

Proactive PR established a streamlined workflow with Thorsten, establishing a regular cadence and liaison for reviewing relevant news stories and content aligned with TCG’s priorities. Through a simple approval process, Thorsten is quickly able to greenlight posts for publication each week.

The approved content is ‘ghost posted’ from Thorsten’s own LinkedIn account, all written with a more personal tone to make the news more compelling and help LinkedIn connections resonate more with the content. These posts help enhance Thorsten’s profile while aligning with TCG’s overall communications strategy.

The impact

A regular posting schedule brought consistent engagement to Thorsten’s LinkedIn generating more than 21,329 impressions across content and growing his network by 16.1% over six months. Expanding his already established network with like-minded industry professionals has ultimately increased awareness of TCG’s ongoing work.

This greater visibility has not only strengthened Thorsten’s personal brand but certified his position as a thought leader in his field. Posts from his account spark valuable conversations, attract new business opportunities, and help reinforce TCG’s reputation as a trusted name in the industry.

“Monitoring the news, providing a comment and linking that to how TCG technologies can help on a regular basis is borderline impossible alongside my other responsibilities. Other than the occasional personal post, LinkedIn previously served as a way to stay in touch with work colleagues. Since Proactive PR started managing my profile, I’ve had more people from across the world reach out to me about news or technologies I’ve posted about so it’s clear that a strong executive profile can significantly boost visibility and credibility. The engagement has been consistent and I trust Proactive PR to share relevant topics and maximise the power of my network to further raise the profile of TCG.”

TCG Marketing Chair Thorsten Stremlau
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River Advisers · Case study

Driving River Advisers’ rebranding launch to enhance engagement and market positioning

River Advisers provides critical consulting on international spectrum regulation, market access, and wrap-around support for ambitious new technologies in the satellite and telecom industry. From start to finish, the company provides industry experience to give life to new projects and propel connectivity and communication technology to new heights.

Technical prowess, extensive experience, and adaptability lie at the heart of its services to save its clients’ time, reduce complexity, and minimise risk.

Services

The opportunity

Formerly known as the Mansat Group, River Advisers asked Proactive PR to facilitate and drive the launch of its rebrand. This would require an overhaul of the client’s social media platforms to reflect the company’s new branding and messaging.

The development of rebrand-specific content would also be needed for the new website and to make key journalists within the industry aware of the changes and River Advisers’ services. The goal was to educate the market about the company’s new name and messaging, while highlighting the consultancy services it offers.

The strategy

Working alongside Threerooms – our partner branding agency – Proactive PR was involved in key discussions surrounding the new messaging, website design and house style required for the rebrand.

The house style and messaging were integrated in written content designed to update key players within the industry on the rebrand. This included the drafting of SEO optimised press releases, blog content, and a ‘frequently asked questions’ document that was provided to journalists on the date of launch. This content was also designed to sit within the client’s website, with a new ‘News and Views’ section developed to host these.

For social media, Proactive PR was responsible for revamping River Advisers’ LinkedIn and Twitter accounts, updating the handles, logos and bios while utilising new post formats to increase engagement on posts. A social media schedule was devised and implemented to promote the written content and align with the new messaging requested by the client. This also included a paid campaign highlighting the rebrand.

The impact

The promotion of River Advisers’ new branding and messaging, both in written content and on social media, helped River Advisers reintroduce itself to its clients, key organisations, and media outlets.

The consistent and cohesive effort across all platforms made for a successful launch, ensuring that all the relevant audience types were notified through multimedia methods. The messaging and content delivered by Proactive PR was tailored to these specific audiences, and reinforced the client as a thought-leader within the satellite and space sector. It also drew attention to its consultancy services.

The successful launch resulted in over 4,200 impressions on social media. In addition to this, coverage was secured in the client’s target publications including Satellite Evolution, Via Satellite and SatNow.

“Working with Proactive PR, we’ve been impressed by the agency’s seamless integration with our team to effectively drive and develop strong messages across multimedia platforms. The content crafted by Proactive PR, coupled with the coverage achieved in key industry media and the engagement growth on our social media, reflects the excellent service received at all stages of the rebrand campaign and beyond.”

Katherine Gizinski, CEO of River Advisers
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