01
Discover
We map the audience, market, competitors, sentiment and search landscape before a campaign begins.
- Audience research
- Messaging audit
- Competitor analysis
- SEO/GEO benchmarking
Connected communications
B2B tech PR
AI-ready visibility
Insight-level storytelling for brands building what comes next.
We make complex technology companies visible, credible and influential — blending specialist PR, editorial craft and data intelligence to help your brand be found, trusted and chosen across media, search and AI.
Campaign engine
Discover → Create → Deliver
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01
Discover
Audience, market, competitor, sentiment and search intelligence.
02
Create
Narrative refinement, editorial positioning, design and multimedia.
03
Deliver
Media relations, social, events, community and digital visibility.
Telecommunications
Connectivity
Satellite
Transportation
Standards
Finance
Technology
Industrial transformation
17 - countries reached - FTTH Council Europe, 64 pieces of tier 1 coverage
104,418- impressions -GLEIF podcast campaign
1,000%- increase in comments -FTTH Council Europe event campaign
9.2%- engagement rate -River Advisers rebrand campaign
Meet OSCAR
Do you know what AI says about your company?
OSCAR is Proactive's AI visibility intelligence service. It shows where your brand appears across ChatGPT, Google AI Overviews and Perplexity, how you compare with competitors and what will improve your chances of being surfaced, cited and recommended.
Get an OSCAR benchmark →Our proactive process
Insight becomes impact when every channel works together.
We ground every campaign in research, market understanding and planning, then turn that foundation into creative storytelling and targeted amplification across media, social, LLMs and digital channels.
02
Create
We refine the narrative, sharpen editorial positioning and produce campaign assets that make complex stories land.
- Campaign concepts
- Copywriting
- Design
- Multimedia production
03
Deliver
We amplify through media, social, events, LLM-aware content and digital channels to build durable visibility.
- Media relations
- Targeted distribution
- Community management
- Digital visibility
What we do
Communications that count.
A full-service tech PR and digital consultancy agency with deep sector expertise, strong media relationships, multimedia capability and proven presence at major industry events.
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Public Relations
Media relations, awards, case studies, events, analyst relations and editorial that build authority where it matters.
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Digital Marketing
Content, organic social, paid search and social, podcasts, webinars and video campaigns built to convert attention into demand.
▥
Strategy & Analysis
Competitor analysis, sentiment tracking, communications audits, SEO/GEO benchmarking and reporting that turn insight into action.
✦
AI-ready Visibility
Narrative, structure and content optimisation so your organisation is accurately surfaced across search, LLMs and GEO-specific queries.
Service capability
Press releases
Media relations
Analyst relations
Award opportunities
Crisis management
Events
Media training
Technical writing
Content marketing
Thought leadership
Speaker opportunities
Industry commenting
Video production
Podcasts
Webinars
Organic social media
Digital PR
SEO/GEO optimisation
Digital ads
PR strategy and measurement
SoV analysis
Forensic reporting
Communications audits
Messaging analysis
Why Proactive?
Built for stories that need expertise, credibility and momentum.
We combine the instincts of experienced editors, the market knowledge of specialist consultants and the measurement discipline needed to prove communications are moving the right audiences.
01
Editorial craft
We turn complex technical ideas into clear, compelling stories that journalists, analysts, customers and stakeholders can understand, trust and act on.
02
Sector intelligence
Our work is grounded in deep knowledge of telecoms, connectivity, satellite, standards, finance and the infrastructure behind digital transformation.
03
Commercial impact
We connect PR, content, social, search and digital visibility so communications do more than create noise — they build authority, demand and measurable momentum.
Sector experience
Trusted across critical technology markets.
Our work supports organisations operating across the networks, infrastructure, platforms, standards and financial systems that underpin modern connectivity and digital progress.
Telecommunications & Connectivity
Satellite
Transportation
Standards
Finance
Proof of impact
Coverage, engagement, authority and commercial momentum.
FTTH Council Europe
Achieving global coverage
64 pieces of tier 1 coverage
17 countries reached
Increased conference attendance
A pan-European campaign promoted the copper-network switch-off report, combining embargoed launch activity with tailored country-level media pitches.
Talk about similar results →FTTH Council Europe
Instant audience engagement
566.6% increase in reposts
19 videos created
1000% increase in comments
Real-time filming, editing and social distribution kept the Council and sponsors at the centre of the event conversation from the conference floor.
Talk about similar results →GLEIF
Boosting podcast reach
104,418 impressions
2,010 clicks
1.92% CTR
Short, engaging video clips from podcast episodes created social-first routes into deeper content and increased audience action.
Talk about similar results →TCG
Profiling industry leaders
16.1% increase in followers
21,329 content impressions
10,227 members reached
A streamlined executive-profile workflow helped position Thorsten Stremlau as a thought leader, combining ghost-posted LinkedIn content with aligned speaking opportunities at key industry events.
Talk about similar results →River Advisers
Launching revamped messaging
4,243 impressions
9.2% engagement rate
5.4% average CTR
New messaging, refreshed social channels and targeted paid amplification helped launch a rebrand with clarity and commercial focus.
Talk about similar results →
We have a fantastic team who combine unrivalled levels of knowledge with a truly global outlook and a deep passion for delivering great results.James Page, CEO
Client voices
Trusted by organisations shaping critical industries.
“Their team brings a clear, organised approach to every engagement, making it easy for us to translate complex technical topics into messages that resonate.”
Michele Nardi Marketing Communications Manager, FTTH Council Europe“We were beyond pleased with this campaign’s results, which significantly exceeded our internal KPIs. The service and expertise provided were exceptional throughout.”
Abdelrahman Cherab Senior Communications & Digital Media Manager, GLEIF“They aren’t just our PR agency; they are an intrinsic part of our whole communications and marketing function.”
Craig Thomas President, Broadband ForumExpert-led
A senior team for complex markets.
Our experience is with innovators and technical leaders operating at the forefront of telecoms, technology and industrial transformation.
James Page
CEO
James has over 26 years’ experience in PR and digital communications, working in both in-house and agency roles. During that time he has worked with B2B clients large and small across the world, from Seattle to Washington, London to Moscow, Istanbul to Riyadh and many places in between.
He has worked across B2B vertical sectors including transport, finance, utilities, defence and tech. As CEO, he is committed to ensuring clients receive a fantastic proactive service and to making Proactive International PR a great place to work.
James Shortland
Chief Financial Officer
As CFO of Proactive International PR, James brings over 15 years of experience in finance, including time spent working with international banks and publishing companies focusing on the satellite sector.
He plays a key role in shaping the company’s financial direction, overseeing budgeting, forecasting and day-to-day financial operations.
Simon Shortland
Multimedia Solutions Director
Bringing 17 years’ experience to the Proactive video team, Simon has filmed and edited for clients all over the world. From product demonstrations and animations to interviews and in-depth case studies, Simon can film it all.
When he isn’t behind the camera, he can be called on for help with any tech-related problem. Outside Proactive PR, Simon is a family man with two children and a keen golfer.
Conor Woodhall
Head of Digital PR
With an honours degree in Advertising and Marketing and more than eight years of industry experience in social media and events marketing, Conor is Proactive’s gatekeeper and guru for all things social media.
When he’s not strategising with clients about their online social presence or building marketing campaigns, Conor is looking for new and exciting ways for clients to get seen.
Callum Dunnington
Account Director
Callum started at the agency four years ago as a PR Consultant and has since worked his way up into his current role. He has partnered with clients across cybersecurity, satellite, telecoms and automotive sectors.
He helps turn complex ideas into clear, effective campaigns and holds a BA in English and Creative Writing from Liverpool John Moores University.
Will Rayment
Senior PR Consultant
Josh Addison
Senior PR Consultant
Nara Santos
PR Consultant
George Williams
PR Consultant
Podcast
Listen to our latest thinking.
Explore Proactive’s podcast for insight-led conversations on communications, digital visibility, PR strategy and the sectors shaping modern connectivity.
Open on Spotify
Choose your next step
Ready to become more visible, credible and impossible to ignore?
Whether you need a connected communications partner or a clear view of your AI visibility, there is a simple place to start.