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  • Writer's pictureJade Hush

What can B2B brands learn from the Barbie movie marketing campaign?

As the Barbie movie takes the world by storm, we couldn't help but marvel at the genius behind its marketing strategy. While most brands may not have the luxury of a $100 million budget, there's much to learn from the successful execution of the Barbie movie marketing tactics. By applying the valuable lessons from Barbie's marketing strategy, B2B brands can elevate their brand awareness and enhance their marketing communications.

Build a buzz pre-launch

Barbie's marketing team understood the importance of anticipation. Instead of revealing everything at once, they strategically released early teasers and trailers, generating excitement around the movie. B2B brands can take inspiration from this approach by carefully planning their messaging and timing to pique their audience's interest and maintain momentum leading up to product launches or PR announcements. With a vast array of options available to deliver messaging – from digital marketing to traditional PR and beyond – B2B brands can leverage these tactics to build out a sustained campaign that increases brand awareness.

Collaborate for greater impact

Barbie's brand collaborated with big names like Airbnb and Xbox ahead of the movie launch, creating brand associations that reinforced their message. B2B marketers should aim to curate consistent brand experiences and messaging by partnering with like-minded businesses or influencers. This can also relate to creating a strong network of connections, whether it be via media or digital platforms. Collaboration can enhance brand identity and reach a broader audience, making it a valuable strategy for B2B brands seeking to expand their market presence.

Embrace a strong brand identity

Pink has become synonymous with Barbie, serving as a powerful visual identity. Whether it's collaborations or cast outfits on the red carpet, pink is Barbie. B2B brands should also focus on cultivating a distinct and recognisable brand identity that resonates with their target audience. Consistency in brand elements – whether it be tone or visuals – helps build trust and loyalty.

Be daring and adaptable

Since its debut in 1959, Barbie has continuously evolved to stay relevant in changing times and cultural shifts. B2B brands should take a page from Barbie's playbook and remain adaptable and responsive to market changes. Innovation and flexibility to ever-evolving marketing methods and tools help B2B brands create a buzz and stay ahead of the competition.

Create engaging content

Barbie's marketing team knew how to create content that practically marketed itself. From the social media "selfie generator" for personalised Barbie visuals to life-sized Barbie boxes at cinemas for photo opportunities, their interactive and shareable content engaged audiences and amplified brand awareness. B2B brands shouldn’t be afraid to try out similar strategies, especially during events where competition for attention can be fierce. By creating relevant, interesting, and easily shareable content, B2B brands can capture their audience's attention to drive organic growth.

Harness the power of storytelling

Barbie's brand has always revolved around storytelling, and the movie launch beautifully exemplified this. The movie's narrative not only entertained but also delivered meaningful messages. B2B brands can adopt this approach by incorporating compelling narratives that resonate with their target audience, making their products or services more relatable and memorable.

Need more inspiration?

At Proactive PR, creating engaging content, fostering strong media relationships, and crafting compelling brand narratives is at the heart of what we do. With our proven track record and industry expertise, we can help B2B brands deliver strong brand messaging, increase brand awareness, and connect with their audiences in a meaningful way. Embrace these strategies, and with our expert guidance, you might create your own "Barbie-mania" in the B2B world!

For more information on how Proactive PR can deliver this for your brand, book a meeting with our Marketing Director by clicking the button below.


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