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  • Proactive PR

Five B2B PR trends to watch in 2023

As 2023 gets underway, we take a look at five concepts that all B2B technology companies should have on their radar to ensure optimum results from their PR and Marketing strategies.

1. Data driven stories

Not a new trend by any means – but definitely one that will remain key in 2023. From how many people mid-air tuned into the World Cup to the food trends that defined 2022, more and more companies are recognising the value of their own data. As well as an increase in this data-driven content, 2023 will also see the pace ramp up, creating more reactive and current data stories to give people more up-to-the-minute insight into current trends than ever before.

2. TikTok

While many see TikTok as the home of dance routines and lip syncing, the popular app points to the underlying movement towards ‘shorter = better’. In today’s time-squeezed society, few people have the time to watch long videos that cover one topic in depth. Instead, brief, snappy videos will give the best chance of your marketing messages resonating. With TikTok already established as a key tool in the B2C PR armour, B2B companies should waste no time in tapping into the huge viewership the platform offers.

3. Sponsored social media

Some trends stand the test of time again and again and sponsored social media is certainly one of those. Towards the end of last year, we saw more and more clients finding value in paid LinkedIn campaigns that repurposed their top organic content with a clear call to action that generated excellent results.

4. Content is still king

Whether breaking news, writing a blog post or posting video on social media channels, valuable, insightful content is guaranteed to cut through the noise. Rather than just promoting their products, companies should look at how they can provide real value to their audiences through their employees’ expertise. This focus on people and the unique industry insight they can deliver should extend across the board – from contributed articles and speaking slots to personal profiles on LinkedIn.

5. The Metaverse

With key issues such as interoperability and adequate bandwidth yet to be solved, there is a long way to go before the Metaverse moves from concept to reality. But that hasn’t stopped some companies already trying to use the nascent technology to push their products virtually. There has been arguably limited success with this so far but anyone looking to innovate must be prepared to fail fast and the metaverse is no different. With management company McKinsey & Company predicting that the Metaverse economy will be worth $5 trillion by 2023, it is only a matter of time until the best way to capitalise on it for PR and marketing is found.

If you want to learn more about how to leverage these trends in 2023, don’t hesitate to get in touch. Arrange a meeting with our Agency Director James Page who will discuss how our team of experts can create a winning PR and digital marketing strategy for your business.


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