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  • Writer's pictureConor Woodhall

Unlocking LinkedIn's Potential: Make Paid Your Year-Round Resolution

Updated: Oct 25, 2023


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With LinkedIn's ongoing evolution and expanding audience, we have seen the platform reach record levels of engagement and session growth year over year. This is great news for companies using the platform to drive more brand awareness and lead generation. But with growth comes noise and competition, making it more important than ever to consider all the tools available to effectively utilise LinkedIn in 2023:


Unlocking growth opportunities through paid

With targeted ads that cater to your business needs, you can now reach potential customers and connect with new audiences easier than ever before. However, for a reported 22% of B2B companies, an effective paid Linkedin strategy just isn’t on their radars.


Paid ads are 3x more visible than regular posts

Linkedin paid advertising is an efficient and cost-effective way to reach your target audience. With paid ads, your content becomes 3x more visible than regular organic posting. Meaning more eyes on your content. If you're looking to draw more attention to your business on Linkedin, paid advertising shouldn’t be ignored.


Target LinkedIn members based on your marketing objectives

LinkedIn is a powerful tool for finding connections in your industry. Using paid posts, you can target LinkedIn members based on a set of criteria, like job titles or industries, making it a great tool for marketers looking to target people with meaningful messages and increase touch points.


Choosing the right ad agency

But running ads requires experience, careful strategy, creative assets and patience. That is why outsourcing ad management to an experienced agency can bring many benefits for your business. Not only will you gain access to industry leading experts but while your dedicated team handles everything from ad strategy, content creation, management, and delivery, you can focus on other important tasks and still see results. Partnering with a committed agency can elevate your digital presence and help you reach your marketing goals in a measurable way.


At Proactive PR, we pride ourselves on being an extension of our clients’ in-house teams. This collaborative approach enables us to seamlessly integrate into your workflow, delivering optimal results while saving you time and resources.


How can you get started for 2023?

Working with clients, we help create meaningful, engaging content that is specific for your demographic, helping drive new awareness and importantly creating new leads. As a full-service agency, we can work with you to develop an impactful paid strategy which includes strategy, content, and delivery. Using our expertise, we can help you achieve your marketing goals and deliver consistent messaging across all channels.



We have a range of digital ad campaign packages on offer dependant on the level of support required. Click the button below to learn more.





Find out what we can do for you – arrange a meeting with our Digital PR Manager Conor


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