When Oasis announced their much-anticipated reunion earlier this week, it wasn’t just music fans who took notice- marketers did too. The band managed to create a huge buzz, build anticipation, and make headlines around the world with just a few strategic moves. Here’s what B2B brands can learn from Oasis in terms of PR and marketing.
Build anticipation
Oasis didn’t just drop their announcement out of nowhere; they teased it. Subtle hints, cryptic messages, and vague social media posts all built up curiosity. B2B brands can use a similar strategy to create excitement around a new product, service, or event. Think sneak peeks, countdowns, and exclusive previews.
Connection matters
Oasis knows their audience- fans who have grown up with their music and feel a deep emotional connection. They leveraged that nostalgia perfectly. For B2B, this means understanding what your customers care about. Share success stories, testimonials, or content that highlights your brand’s journey and values to build a deeper connection. In fact, evidence shows that 84% of B2B buyers base their decision on emotion according to recent research carried out by Forrester.
Timing is everything
Oasis chose to make their announcement during the week of their 30th anniversary of Definitely Maybe- a moment guaranteed to get attention. For B2B brands, timing is everything. Use data to understand when your audience is most engaged and release your news then. A well-timed announcement can make all the difference in getting the attention you need.
Multi-channel approach
Oasis didn’t rely on just one platform to announce their reunion; they went all out. They teased fans with cryptic posts on X and shared nostalgic footage in the video content. Even Liam Gallagher’s personal X posts in response to the announcement created buzz among followers and the media. B2B brands should take a similar approach. Use social media to generate excitement, email marketing to connect directly with your audience, and industry publications to establish credibility, plus much more! An integrated strategy across multiple channels ensures your message is seen by the right people, in the right places, and at the right time.
By taking inspiration from Oasis and similar launches, B2B brands can create memorable PR and marketing moments that resonate, engage, and drive real results. If you’re interested in learning more about how Proactive PR can drive results for your brand, please book a meeting, or email our Marketing Director, Jade Hush on jade.hush@proactive-pr.com
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