Four leaders from within Telent’s business were identified for having a key position within their sector and a good following on social media. For each person, we developed an individual content plan that both reflected their own areas of expertise and linked to and amplified key corporate announcements made on Telent’s social media channels. We created authentic, topical and highly shareable content that has boosted the individuals’ reputations and supported the growth of Telent’s main social media platforms.