SERVICES
· PPC marketing
· Paid social
· Analytics and reporting
THE OPPORTUNITY
GLEIF approached Proactive PR with the objective of increasing website traffic from key market segments. The primary focus of the campaign was to raise awareness about the advantages of the Legal Entity Identifier (LEI). Its vision was to create a campaign that not only generated clicks from specific market segments but also improved its brand exposure in targeted locations. The goal was to educate the market about LEI and boost its adoption rate.
THE STRATEGY
To achieve its objectives and further grow LEI adoption, GLEIF needed a partner which could leverage already established platforms, while reaching out to new audiences based on location and key market attributes.
To drive website clicks, Proactive PR proposed a paid social and search strategy which would include 35 bespoke targeted paid campaigns across Linkedin, Twitter and Google Ads. These campaigns were carefully designed to highlight the unique benefits of LEI for specific markets.
Alongside content creation, audience targeting and ad set-up, we also developed creative assets, providing GLEIF with a 360 degrees service.
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THE IMPACT
The campaign resulted in over 6 million impressions and drove an impressive 70,601 website visits from key audiences across 30 locations worldwide. The results were logged and analysed in a comprehensive report that outlined the success of the campaign and served as a benchmark for future initiatives. Strategic recommendations to build on the success for future campaigns were also provided.
