SERVICES
Digital marketing
Content creation
PPC
THE OPPORTUNITY
Following the launch of GLEIF’s new podcast, we rolled out a LinkedIn campaign that used short-form video clips to spark interest and drive engagement through clicks. Within one month, the paid strategy achieved a 7.35% video completion rate and a 1.92% click-through-rate (CTR) surge to the podcast page.
THE STRATEGY
To reach GLEIF’s target audience, we built a strategy around short, engaging video clips. These bite-sized segments, drawn from the full podcast episodes, were designed to generate interest and drive viewers/listeners to the full conversation on GLEIF’s podcast channels.
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THE IMPACT
In just one month, the campaign generated over 104,418 impressions and drove 2,010 clicks to the podcast page from key target segments. With a 1.92% CTR, the campaign outperformed typical B2B benchmarks, underscoring the strength of its creative and message.
