SERVICES
LinkedIn executive profiling
Content creation
Ghost posting
Speaking engagements
THE OPPORTUNITY
TCG was looking to strengthen the reach of its LinkedIn company page and raise awareness across the broader security landscape by building the personal brand of Thorsten Stremlau through a consistent content creation schedule.
Through LinkedIn executive profile management and aligning with core TCG goals and communication strategy, Stremlau’s LinkedIn account could be leveraged to provide a unique angle on trending news developments, promote event attendance, and build awareness of TCG activities. This approach would not only help position him as a thought leader but also raise the company profile of TCG.
THE STRATEGY
Proactive PR established a streamlined workflow with Thorsten, establishing a regular cadence and liaison for reviewing relevant news stories and content aligned with TCG’s priorities. Through a simple approval process, Thorsten is quickly able to greenlight posts for publication each week.
The approved content is ‘ghost posted’ from Thorsten’s own LinkedIn account, all written with a more personal tone to make the news more compelling and help LinkedIn connections resonate more with the content. These posts help enhance Thorsten’s profile while aligning with TCG’s overall communications strategy.
THE IMPACT
A regular posting schedule brought consistent engagement to Thorsten’s LinkedIn generating more than 21,329 impressions across content and growing his network by 16.1% over six months. Expanding his already established network with like-minded industry professionals has ultimately increased awareness of TCG’s ongoing work.
This greater visibility has not only strengthened Thorsten’s personal brand but certified his position as a thought leader in his field. Posts from his account spark valuable conversations, attract new business opportunities, and help reinforce TCG’s reputation as a trusted name in the industry.
“Monitoring the news, providing a comment and linking that to how TCG technologies can help on a regular basis is borderline impossible alongside my other responsibilities. Other than the occasional personal post, LinkedIn previously served as a way to stay in touch with work colleagues. Since Proactive PR started managing my profile, I’ve had more people from across the world reach out to me about news or technologies I’ve posted about so it’s clear that a strong executive profile can significantly boost visibility and credibility. The engagement has been consistent and I trust Proactive PR to share relevant topics and maximise the power of my network to further raise the profile of TCG.” TCG Marketing Chair Thorsten Stremlau
