Five powerful ways B2B brands can boost visibility at Connected Britain 2025

Having outgrown its original home at the Business Design Centre nearly three years ago, Connected Britain 2025 is a must-attend telecoms event. This year, the exhibition and conference at the Excel is expected to feature 2,500 organisations, 400 speakers and attract 8,000 attendees.

With so much happening, how can your brand cut through the noise and stand out from the crowd?

1.     Make your own news

When it comes to press releases, it’s not just product launches, new deployments and business developments that can catch an editor’s eye. Events provide an excellent opportunity to generate media coverage via thought leadership.

Perhaps you are speaking at Connected Britain or have a strong vision for the market? Alternatively, consider commissioning a survey or piece of research that sheds new light on an important topic in the industry.

Creating compelling content on these topics can not only lead to an increased profile during the event but also spark requests for longer editorials, keeping you in the spotlight for longer.

2.     Prioritise video to drive booth traffic and engagement

LinkedIn posts featuring video drive five times the amount of engagement compared to a text only post.

When it comes to events, the scope for video content is vast. Short teaser videos can provide product previews to drive traffic to your booth, a booth showcase or highlights reel maximises your reach, while interviewing customers and executives gives your target audience real insights and valuable testimonials.

Learn more about the results an effective video strategy at events can achieve. 

3.     Go big on LinkedIn – organic and paid

From posting more organically to upping your spend on sponsored, LinkedIn provides an incredibly targeted way of putting your brand in front of the right people.

As well as taking time to create a content schedule to promote your presence at Connected Britain among your existing customers and followers, we recommend a comprehensive paid strategy to attract new prospects to your booth.

4.     Take inspiration from B2C campaigns

Utilising B2C PR and marketing tactics can make all the difference when it comes to cutting through the noise. Often, B2B businesses forget they are still selling to people and overlook fun engaging activities that can be tied to your product range.

From a virtual reality experience to competitions, coming up with an initiative that sets you apart from the norm will generate its own buzz.

5.     Align your message with industry values

Our recent Altnet Confidence Index identified businesses in the alternative broadband sector see sustainability as a top priority for investment over the next 12 months. This reflects a key need for brands to show trust and integrity as the challenges around fake news and misinformation continue.

Building on this further to market your business around its values can serve as a key differentiator, with CSR, sustainability and equality and diversity all hot topics.

6.     Bonus tip from our Head of Digital PR: Optimise for Ai-driven answers

Our Head of Digital PR, Conor Woodhall, highlights the importance of ensuring your business ranks in AI overviews - making it a deliberate part of your communications strategy rather than leaving it to chance.

"With AI-powered platforms and Google AI Overviews becoming increasingly popular as they deliver direct answers without users needing to click through to websites. It’s crucial to ensure that your content is optimised so that your brand is the one cited and your company’s expertise is magnified. This is particularly important for key events when visitors may be searching for key words and phrases related to your products and services.

The first step is to review where your business currently ranks for key terms, before building out a content plan designed to secure top placement in AI Overviews."

Want to boost your brand’s presence at Connected Britain 2025? Our team can help with content, PR, video, and everything in between. Get in touch to find out how we can provide additional resource and deliver stand-out results.